Pricing

Enterprise power.
Operator pricing.

Transparent line-items. No per-seat tax. Bring your own LLM keys and you pay exactly what the model costs — or use managed credits and switch later.

Sandbox

try it

Free

Walk through the full pipeline on a seeded dataset. No card.

Try the Sandbox

Includes

▪2-hour sessions, reset on demand
▪1 seat
▪1 vertical pack of your choice
▪50 AI credits to play with
▪Read-only export of any draft

Core

for operators

$500 /mo

For a single operator or small founder-led GTM team.

Start with Core

Includes

▪2 operator seats
▪1 vertical pack included
▪BYOK or 5,000 AI credits/mo
▪Full pipeline: qualify → audit → draft → review
▪Dual-brand SMTP/IMAP
▪Versioned prompts, exportable data

Most chosen

Agency

multi-tenant

$1,500 /mo

For agencies and teams running outreach across multiple clients.

Talk to Sales

Everything in Core, plus

▪10 operator seats
▪All vertical packs included
▪BYOK or 25,000 AI credits/mo
▪Multi-tenant workspace isolation
▪White-label client reporting
▪Priority onboarding

Enterprise

contracted

Custom

For in-house teams that need procurement, audit, and scale.

Talk to Sales

Everything in Agency, plus

▪Unlimited seats
▪All packs + custom pack option
▪BYOK only (your keys, your books)
▪SOC 2 report + DPA
▪Dedicated onboarding engineer
▪Annual contract, NET-30

Token economics

BYOK or managed credits. Your call.

BYOK

Bring Your Own Key

at cost · no markup

Plug in keys for Anthropic, OpenAI, Google, Perplexity, Groq, or OpenRouter. Every call routes through your account. You see the exact token receipt per draft. We never touch your LLM bill.

▪Per-workspace spend caps
▪Switch model per pipeline stage
▪Token receipts on every draft

CR

Managed Credits

~30% margin · we handle keys

One bill, no API juggling. Credits roll over up to 2× your plan allotment. Easier to start. You can switch to BYOK any time, mid-month.

▪Auto-recharge optional
▪Overage on plan: $0.018/credit
▪Migrate to BYOK with one toggle

We push BYOK because it's the honest path. You see the receipt. We don't profit from your tokens.

Read the BYOK explainer

Vertical Pack add-ons

Pick the vertical you actually sell into.

Core includes one. Add more à la carte. Agency includes them all.

$200/mo · or $1,800 perpetual

BUNDLE

Pick any 3

Best for operators expanding into a second or third vertical.

$500/mo $4,500 perpetual

Custom pack

Your vertical isn't here?

We'll build a pain taxonomy, pitch angles, and ICP scoring model for your category. Two-week build, then it's yours forever.

Setup

$5,000

Then

$400/mo

Discuss it

AI credits

Honest math on what a lead costs.

1 credit ≈ 1k normalized tokens. A full-pipeline lead — qualify, audit, draft, review — runs 5–8 credits. Buy in tiers below; rollover up to 2× your plan allotment.

Bundle

Credits

~Leads

$ / credit

$25

1,500

~250

$0.0167

$100

7,000

~1,000

$0.0143

$400

30,000

~4,500

$0.0133

$1,500

125,000

~20,000

$0.012

Overage

On plan — $0.018/credit billed at month close.

Auto-recharge

Optional. Trigger at any threshold. Cap monthly spend.

Rollover

Unused credits roll over up to 2× plan allotment.

Total cost, side by side

The full math on the switch.

Line item

Outsourced agency

Paitho · Agency tier

Base retainer

$5,000 / mo

$1,500 / mo

LLM / research costs

marked up 3–5×

BYOK · at cost

Personalization quality

merge fields

pain-grounded · per lead

Data ownership

agency's CRM

yours · exportable

Domain risk

shared · burnable

your domains only

Time to change ICP

2–3 weeks · SOW

5 min · edit icp.yaml

Annual spend

$60,000+

~$19,200

Agency row based on public retainer ranges ($3–8k/mo). Paitho figure: Agency tier + $350/mo typical BYOK spend × 12.

Discounts

Stacks like you'd expect. No tricks.

Annual

−20%

Pay yearly, billed once.

Multi-tenant agency

−15%

Five or more tenant workspaces.

Startup / non-profit

−50%

First year. Sub-10 headcount.

Manifesto signers

$300/mo

Grandfathered Core for early signers.

FAQ

Questions operators actually ask.

You bring API keys for Anthropic, OpenAI, Google, Perplexity, Groq, or OpenRouter. Paitho routes every call through your keys — we never touch your LLM bill. You see exact token counts per draft, set per-workspace caps, and choose which model handles which pipeline stage. Read the full breakdown on the BYOK page.

Each session lasts two hours and you can spin one up on demand. Drafts and any artifacts you exported survive — the working state and the 50 starter credits do not. There's no waitlist; the Sandbox is open to anyone with an email.

Yes — up to 2× your plan allotment. Core (5,000/mo) caps at a 10,000-credit reserve. Agency caps at 50,000. Anything past that doesn't expire if you renew on time, but it does stop accruing.

The perpetual licence keeps the pack active in your workspace as long as the workspace exists — no monthly drip. If you cancel Paitho entirely, you can export the pack's pain taxonomy, scoring weights, and pitch angles as YAML. It's your structured knowledge.

Each client tenant has a one-click full export: leads, drafts, replies, prompt versions, and the ICP config. JSON or CSV. You can hand a client their data on the way out — that's the contract.

Pause from the dashboard. Monthly plans stop the next billing cycle. Annual plans pro-rate the unused months back as credit toward a future restart. Enterprise contracts honor the standard NET-30 termination clause.

Yes — TOTP and WebAuthn on every plan, including Sandbox. SAML SSO is on Agency and Enterprise. SCIM provisioning is Enterprise.

Client-facing reports: logo, color, sender domain, footer copy. The dashboard itself stays Paitho-branded — full reseller white-label is an Enterprise add-on.

Two-week engagement: we run a discovery sprint with a domain operator on your team, then build the pain taxonomy, scoring model, and pitch angles. You review at week one and again at delivery. After that the pack lives in your workspace and you keep editing it. Get on the schedule.

Yes — toggle in workspace settings. Past credit usage that month is honored, future calls route through your keys starting on the next pipeline run. Unused credits stay in your reserve.

30 minutes. Tailored to your vertical.

Bring a sample CSV. We'll run it live and you leave with 20 drafts.

Talk to Sales Try the Sandbox

Enterprise power. Operator pricing.