You can't afford an agency. It's too early to hire an SDR. And you're losing your Tuesdays to research a junior couldn't do anyway. Paitho gives you a pipeline without giving up your week.
You closed the seed round. You shipped the v1. You have a list of 400 companies that look like the design partner who said yes. And every Sunday night you sit down to write seven emails and end up writing two, because two is all the research you can fit between investor updates, a hiring loop, and the support inbox.
The agency quote came in at $5,000 a month. You priced the SDR hire at $95K all-in. Both numbers are wrong for where you are. The agency will burn your domain on shared IPs and ship copy that reads like every other agency. The SDR will spend three months ramping while your runway shrinks. You don't need volume. You need twelve good emails a week, every week.
The thing you cannot delegate — yet — is judgment about which prospect is actually on fire right now. So you keep doing it yourself, badly, in the margins. That's the bottleneck. It's not deliverability. It's not sequence design. It's that the only person on the team who can write the email also runs payroll on Friday.
A pack ships the pain taxonomy, scoring rules, and pitch angles for a vertical. Most founder customers start with one. You can layer a second when the first is producing meetings.
"I was about to hire an SDR. Paitho is what I should have hired instead. I get a queue of 20 grounded drafts every Wednesday, I send the four I like, and I'm back to building the product on Thursday."
Bring 50 leads. We'll run them through the pipeline live and you walk out with 10 grounded drafts.